Brand identity /

Design system /

Web design /

Web development /


Applied Blockchain

Blockchain consultancy website

Website redesign to improve brand recognition, SEO scores and accessibility

This project was part of the complete rebranding of Applied Blockchain, a blockchain consultancy and development startup. I was brought onboard to redesign and code the website completely in accordance with the company's new brand identity, all the while making sure it aligned with the web best practices of accessibility and improving SEO ranking.

Blockchain consultancy website


The Applied Blockchain website was created when the company was first setup and had evolved without structure, adding blocks on top of each other.

The company had evolved and expanded, and the first step was to create a sitemap to add the new content while improving the structure, improve SEO and content distribution. The challenge it brought was to keep the top nav bar as simple as possible, hence the introduction of sub menus.

Blockchain consultancy website -homepage
Home page – before and after
Blockchain consultancy website -projects
Projects page – before and after
Blockchain consultancy website -about
About page – before and after
Blockchain consultancy website -blog
Blog – before and after
Blockchain consultancy website -contact
Contact page – before and after

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