Brand identity /
Editorial design /
Logo design /
Client
Bluto
E-commerce brand creation
Creating the first online artisan bakery in London
This is a challenge I had been dreaming ever since finishing design school: designing my own brand from scratch. I started this company with two friends, and learned so much along the way.
Research
Much like every project, I like to start with pen and paper. This apply to branding but also to UI design, as I like the thinking freedom and speed drawing offers.
![E-commerce brand creation -mockup-research](/assets/projects/bluto-brand/bluto-brand-mockup-research.jpg)
Brand guidelines
The goal was to convey a fun yet professional look that would match the values of the brand and the quality of the service, and create a brand identity that would engage with our target audience.
![E-commerce brand creation -logo](/assets/projects/bluto-brand/bluto-brand-logo.png)
![E-commerce brand creation -guidelines](/assets/projects/bluto-brand/bluto-brand-grid-guidelines-1.png)
![E-commerce brand creation -guidelines](/assets/projects/bluto-brand/bluto-brand-grid-guidelines-2.png)
![E-commerce brand creation -guidelines](/assets/projects/bluto-brand/bluto-brand-grid-guidelines-3.png)
![E-commerce brand creation -guidelines](/assets/projects/bluto-brand/bluto-brand-grid-guidelines-4.png)
![E-commerce brand creation -guidelines](/assets/projects/bluto-brand/bluto-brand-grid-guidelines-5.png)
![E-commerce brand creation -guidelines](/assets/projects/bluto-brand/bluto-brand-grid-guidelines-6.png)
Marketing & branding collaterals
![E-commerce brand creation -mockup-leaflet](/assets/projects/bluto-brand/bluto-brand-mockup-leaflet.jpg)
![E-commerce brand creation -collaterals](/assets/projects/bluto-brand/bluto-brand-grid-collaterals-1.jpg)
![E-commerce brand creation -collaterals](/assets/projects/bluto-brand/bluto-brand-grid-collaterals-2.jpg)
![E-commerce brand creation -collaterals](/assets/projects/bluto-brand/bluto-brand-grid-collaterals-3.jpg)
![E-commerce brand creation -collaterals](/assets/projects/bluto-brand/bluto-brand-grid-collaterals-4.jpg)
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